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YouTube Shorts, a new feature of the popular video-sharing platform, is a great way to share bite-sized videos with the world. How to upload YouTube Shorts is a straightforward process, and this guide will walk you through it, step-by-step. Steps to Upload YouTube Shorts: Prepare your video: Before anything else, create […]
When you’re thinking on how to create a Telegram bot, start with this idea – it can be divided into two main parts: the technical creation or ‘birth’ of the bot itself, and then – the implementation of its logic. In this article, we will describe those steps. The creation […]
KPIs in social media: which should be tracked when managing social media? Let’s try to figure it out. There is a fairly obvious general rule: You need to track the achievement of the result that you want to achieve, as well as the achievement of intermediate success on the way […]
What is ‘evergreen content’? These are articles or blog posts that stay relevant long enough or possibly never lose relevance. Typicall, these are all kinds of basic information, instructions, explanations, FAQ and so on. For example – this article about empathy map – is an example of evergreen content. Yes, […]
Empathy map serves as the basis to develop practically all content, and can be applies to social media marketing, copywriting and the website creation. The main idea of the empathy map is to imagine a specific person for whom you’re offering your products or services. When people say something like […]