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KPIs in social media: which should be tracked when managing social media? Let’s try to figure it out. There is a fairly obvious general rule: You need to track the achievement of the result that you want to achieve, as well as the achievement of intermediate success on the way […]
What is ‘evergreen content’? These are articles or blog posts that stay relevant long enough or possibly never lose relevance. Typicall, these are all kinds of basic information, instructions, explanations, FAQ and so on. For example – this article about empathy map – is an example of evergreen content. Yes, […]
Empathy map serves as the basis to develop practically all content, and can be applies to social media marketing, copywriting and the website creation. The main idea of the empathy map is to imagine a specific person for whom you’re offering your products or services. When people say something like […]